Date of Defense
Frank Gambino, Marketing
Pam Rooney, Business Information Systems
Phil Straniero, Marketing
Experts agree that the Hispanic populace will become the second largest grouping in the nation by the year 2010. The 2000 census shows that the growth rate is astounding at 57.9% from 1990 to 2000 and 61% from 1990-2003. The food marketing industry is feeling the effects of the Hispanic market growth as their purchasing power us currently growing at triple the inflation rate and certainly faster than the general market. The food marketing industry must address best practices in this growing populace. For the food marketing industry to have continued success, the need for further research on Hispanic culture and food is a necessity.
Willibey, Stephanie, "Hispanic Food Marketing Insights" (2004). Honors Theses. 382.
Honors Thesis-Campus Only