Date of Defense

Spring 4-20-2000



First Advisor

Better Parker, Marketing

Second Advisor

Richard Plank, Marketing

Third Advisor

John Campos, Music


The author first discusses how a traditional label's domestic music marketing team generally works, including different marketing mix component teams that are akin to all major labels and how they work together to promote their artists. Then the international marketing discussion follows, consisting of how the knowledge of cultural differences between countries is used to adapt the domestic processes for international artists. Examples are used to illustrate the process. In conclusion, the author discusses the future of the international music marketing industry and the use of strategic partnerships and internet technology.

Access Setting

Honors Thesis-Campus Only