Healthcare organizations looking to increase communication and educational offerings to their community, providers, and healthcare consumers need to implement social networking technologies. However, without a thorough needs analysis a healthcare organization may waste valuable limited resources with very little return on investment. In this paper, the authors discuss preliminary research targeted to help organizations adopt relevant technologies using a Social Networking Adoption Matrix (SAM). SAM helps organizations decide which social networking technology categories are necessary to meet their strategic goals via the Social Network Adoption Matrix Expert System (SAMES). As a result, organizations can successfully increase communication opportunities and balance the necessary resource investment.
WMU ScholarWorks Citation
Rea, Alan; Landeros, Robert; and Stempien, Tristan, "The Social Networking Adoption Matrix (SAM) Prototype: Helping Healthcare Organizations Effectively Choose Social Networking Technologies" (2011). Transactions of the International Conference on Health Information Technology Advancement. 11.