Ann Veeck

Authors

Nate Coe

Files

Department of faculty member

Marketing

Publication Date

Spring 2011

Keywords

China, food consumption, food marketing

Disciplines

Asian Studies | International and Area Studies | Marketing

Abstract

Rapidly changing food consumption patterns in China has for the last 15 years captured the attention of Western Michigan University international researcher and marketing professor Dr. Ann Veeck. In nearly annual trips to China, Veeck examines how these patterns are changing parallel to the expansion of the Chinese economy and how marketing efforts affect consumers' lives in both positive and negative ways.

Ann Veeck's website