Research on mass communications suggests that public understanding of social justice issues can be significantly enhanced by the appropriate use of the media. Indeed, without the access to the public that only the mass media can provide, social workers are unlikely to have much impact in the public's understanding of critical social justice issues and appropriate responses to these issues. Based on emerging research and practice, we identify opportunities for individuals, groups and organizations interested in addressing issues of social justice to engage in productive public communication activities through newspapers, radio and television.

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