Date of Award


Degree Name

Master of Arts



First Advisor

Dr. David O. Lyon

Second Advisor

Dr. Norman Peterson

Third Advisor

Dr. Paul Mountjoy

Access Setting

Masters Thesis-Open Access


This study examined perceptions of behavior modification held by undergraduate students enrolled in an introductory psychology course and editorial board members for the Journal of Applied Behavior Analysis and for the journal Behavior Modification.

Editor reactions to several terms suggest that ambiguity with respect to the questionable behavior status of several techniques exists within the field. The results show that a large proportion of students, as compared with editors, are unclear as to which techniques constitute behavior modification. In this study, the accuracy of student identification of behavior modification techniques did not significantly relate to perceptions of ethicalness of behavior modification's use.