Author

Schmidt

Date of Award

12-2004

Degree Name

Master of Arts

Department

Communication

First Advisor

Dr. Keith M. Hearit

Second Advisor

Dr. Steven C. Rhodes

Third Advisor

Dr. Julie Apker

Access Setting

Masters Thesis-Open Access

Abstract

This thesis studies the crisis management strategies employed by Martha Stewart as she responded to allegations surrounding her sale of ImClone stock in December 2001. Through rhetorical analysis, which utilizes the generic method of criticism, it examines Ms. Stewart's public responses to her crisis that were broadcast on television, printed in newspapers and magazines, and posted on Stewart's website, and found that she used primary strategies of denial and minimization. Finally, this thesis concludes that Ms. Stewart's responses are considered appropriate as they relate to the expectations of her audience as well as her attempt to repair her image and that of Martha Stewart Living OmniMeida.

Included in

Communication Commons

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