Author

Rose

Date of Award

4-2008

Degree Name

Master of Arts

Department

Communication

First Advisor

Dr. Leigh A. Ford

Second Advisor

Dr. Autumn Edwards

Third Advisor

Dr. Kathleen Wong

Access Setting

Masters Thesis-Open Access

Abstract

Using the memorable messages framework as a guide (Knapp, Stohl & Reardon, 1981), this thesis examines the memorable health messages that college students are able to recall. The survey design queried respondents about the structure and form of the message, circumstances surrounding the message, the source of the message, and the content of the message. The data was assessed quantitatively through use of one-sample chi-square tests, and qualitatively utilizing grounded theory. The results of the study were generally supported by previous memorable message studies. The research findings are discussed based on the memorable messages framework and the implications for future research are presented.

Included in

Communication Commons

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