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For many parents, the various types of reading and learning centers springing up across the country represent a potential answer to their children's academic problems. In fact, commercial tutorial services are opening up on a daily basis in avenue strip malls, in community shopping districts and in local medical buildings. The marketing of these educational support services is part of a growing national trend toward offering private academic services. This rapidly growing service industry caters to parents with disposable income and a desire to help their children improve low grades and test scores, or to move and stay ahead of classmates.

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