Document Type


Publication Date

Summer 2024


Traditional journalism has converged with digital media to provide easier and accessible ways of news production and distribution. Several studies have interrogated the impacts of social media on journalism, but less has been studied on specific mediums and how they impact some of the traditional journalistic roles of addressing social issues. This study specifically adopted a user approach in identifying the roles of news organizations and journalists on X and how those roles influence social change initiatives utilizing the agenda-setting model. A correlational analysis conducted showed that there is a significant positive relationship between user engagement with news organization tweets and a positive attitude toward activism exemplified by participants’ own involvement in activism or their perceptions of positive outcomes. Implications are discussed.




Faculty Advisor: Joseph M. Kayany, Ph.D