This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
WMU ScholarWorks Citation
VanDerBos, Joe, "Structural Factors Affecting Marketing at WMU" (2017). Academic Leadership Academy. 71.