Document Type

Poster

Department

Marketing

Publication Date

Fall 10-6-2017

Abstract

This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?

Comments

Presented at the 2017 Fall Convocation, Western Michigan University.

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