Document Type
Poster
Department
Educational Leadership, Research and Technology
Publication Date
Fall 10-6-2017
Abstract
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
WMU ScholarWorks Citation
VanDerBos, Joe, "Structural Factors Affecting Marketing at WMU" (2017). Academic Leadership Academy. 71.
https://scholarworks.wmich.edu/acad_leadership/71
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Educational Leadership Commons
Comments
Presented at the 2017 Fall Convocation, Western Michigan University.