Date of Defense

Spring 4-9-2003

Department

Marketing

First Advisor

Frank Gambino, Food Marketing

Second Advisor

Phil Straniero, Food Marketing

Keywords

Latino, Latina

Abstract

America's population is changing at an alarming rate. Today's consumers are older, wealthier, better educated, and more ethnically diverse than ever before. The Hispanic population is by far the fastest-growing ethnic segment. This is a tremendous opportunity for retailers to capitalize on the increasing ethnic groups; however, this paper will focus on the opportunities within the Hispanic market due to the fact that it is composed of a food-focused socially oriented community with young, large families that are experiencing an increase in their disposable income.

Access Setting

Honors Thesis-Campus Only

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