Date of Defense
Frank Gambino, Food Marketing
Phil Straniero, Food Marketing
America's population is changing at an alarming rate. Today's consumers are older, wealthier, better educated, and more ethnically diverse than ever before. The Hispanic population is by far the fastest-growing ethnic segment. This is a tremendous opportunity for retailers to capitalize on the increasing ethnic groups; however, this paper will focus on the opportunities within the Hispanic market due to the fact that it is composed of a food-focused socially oriented community with young, large families that are experiencing an increase in their disposable income.
Wartchow, Julia, "Hispanic Marketing" (2003). Honors Theses. 378.
Honors Thesis-Campus Only