Medicalization and commodification of the body through technology in the form of Viagra and other erectile dysfunction drugs is reinforcing the cultural expectations that ageing men are required to age well to maintain youthful masculinity. Ageing well is explored as it relates the construction of masculinity, sexuality and ageing men's bodies.
Gross, Gregory and Blundo, Robert
"Viagra: Medical Technology Constructing Aging Masculinity,"
The Journal of Sociology & Social Welfare: Vol. 32
, Article 8.
Available at: http://scholarworks.wmich.edu/jssw/vol32/iss1/8