Date of Award
4-1990
Degree Name
Master of Arts
Department
Communication
First Advisor
Dr. Kim White
Second Advisor
Dr. James A. Gilchrist
Third Advisor
Dr. Steven C. Rhodes
Fourth Advisor
Dr. Shirley A. Van Hoeven
Access Setting
Masters Thesis-Open Access
Abstract
In this study, the differences in language between an historical and new organizational mission statement were examined. The critical interpretive perspective was utilized; grounded theory was the method used to analyze changes in values and organizational identity.
The findings from this study indicated that the changed mission statement was different from the historical mission statement in three ways: in values and identity, in structure, and in use of voice. The findings were discussed and implications for organizational members considered.
Recommended Citation
De Haan, Jacqueline A., "Blessed Be the Ties That Bind: A Critical Analysis of the Changing Language in the Organizational Mission Statement as a Form of Downward Communication" (1990). Masters Theses. 1047.
https://scholarworks.wmich.edu/masters_theses/1047