Telecommunications and Business Strategy
Department
Communication
Document Type
Book
Files
Description
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Call number in WMU's library
HE7661 .G46 2009 (Waldo Library, WMU Authors Collection, First Floor)
ISBN
978-0415993531
Publication Date
2009
Publisher
Routledge/Taylor and Francis Group
City
New York, NY
Disciplines
Strategic Management Policy | Technology and Innovation
Recommended Citation
Gershon, Richard, "Telecommunications and Business Strategy" (2009). All Books and Monographs by WMU Authors. 137.
https://scholarworks.wmich.edu/books/137