Strategic, Organizational, and Managerial Impacts of Business Technologies
Department
Marketing
Document Type
Book
Files
Description
Good and Schultz demonstrate how the careful identification and management of technologies provide significant advantages that for many managers and firms far outweigh the disadvantages imposed through the invention of these technologies. As part of this exploration, the strategic, organizational, and managerial impacts of technology are explored in a variety of venues. The book discusses such topics as the roots and directions of technology, how technology will change organizational teamwork, its influence on internal and external (e.g., supplier and customer) relationships, opportunities provided technological entrepreneurs, and the influence of technology on marketing, employees, customer partnerships, information systems, and resource strategies.
To demonstrate the practical application and to bring in real-life scenarios, a host of business applications are introduced. As a result, this book provides managers a strategic roadmap to using technology for a competitive advantage, while remaining free from the entanglement of specific technologies.
Call number in WMU's library
HD45 .G579 2000
ISBN
978-1567202441
Publication Date
2000
Publisher
Quorum
City
Westport
Disciplines
Marketing
Citation for published book
Good, D., & Schultz, R. (2000). Strategic, organizational, and managerial impacts of business technologies / David J. Good and Roberta J. Schultz.
Recommended Citation
Good, David J. and Schultz, Roberta J., "Strategic, Organizational, and Managerial Impacts of Business Technologies" (2000). All Books and Monographs by WMU Authors. 521.
https://scholarworks.wmich.edu/books/521