Marketing Research

Authors

Alvin C. Burns, Louisiana State UniversityFollow
Ann Veeck, Western Michigan UniversityFollow

Department

Marketing

Document Type

Book

Files

Description

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Call number in WMU's library

HF5415.2 .B779 2017

ISBN

978-0134167404

Publication Date

2017

Publisher

Pearson

City

Boston

Disciplines

Marketing

Citation for published book

Burns, Veeck, Bush, Veeck, Ann, and Bush, Ronald F. Marketing Research / Alvin C. Burns, Ann Veeck, Ronald F. Bush. Eighth ed. 2017. Print.

Recommended Citation

Burns, Alvin C. and Veeck, Ann, "Marketing Research" (2017). All Books and Monographs by WMU Authors. 619.
https://scholarworks.wmich.edu/books/619