Date of Award

12-1990

Degree Name

Bachelor of Science

Department

Paper Science and Engineering

First Advisor

Dr. Ellsworth Shriver

Abstract

Introduction

Current trends in the printing industry are shifting towards rotogravure printing processes. Today, rotogravure printing is responsible for 20% of the printing industry and is growing rapidly. The printing industry is moving towards rotogravure processes for high print quality for long run jobs.

The most commonly found examples of the rotogravure printing process are: "cheaper" catalogues, periodicals, tabloids, directories, newspaper inserts and the "Sunday supplement." Some of America's most popular magazines, for example, Reader's Digest, TV Guide, Better Homes and Gardens, Women's Day and many others are printed using rotogravure processes (1).

As the main supplier to the printing industry, the paper industry should be aware of current trends in printing. Since the demand for rotogravure paper is increasing with the increase in gravure printing, the paper industry should make an attempt to find an optimal sheet at the lowest possible production cost. If an optimum gravure sheet were found, gravure printers could produce higher quality print. An increase in the print quality of rotogravure sheets would please and encourage advertisers, thus encouraging production rates.

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