Date of Defense

4-16-2013

Date of Graduation

4-2013

Department

Marketing

First Advisor

Heather McGee

Second Advisor

Nicholas Andreadis

Third Advisor

Alyce Dickinson

Abstract

A reinforcement plan was implemented to improve employee adhesion to set parameters in performance at a 24-hour employment scenario. The reinforcement plan successfully negated the extinction effects of the contingency across the 4 week quasi-experimental period which showed improvement compared to qualitative baseline data. These findings suggest that the reinforcement plan, rather than punishment contingencies, is a more effective tool for encouraging employee participation in activities which participation is aversive.

Access Setting

Honors Thesis-Open Access

Included in

Marketing Commons

Share

COinS