Date of Defense

4-26-2017

Date of Graduation

4-2017

Department

Marketing

First Advisor

Karen Lancendorfer

Second Advisor

Robert Harrison

Abstract

When you look around today in the United States, anyone can see that tobacco usage is still a fairly prevalent issue. I have even traveled to the likes of Germany and the Dominican Republic and have still seen the outstretched arms of Big Tobacco. And while things are getting better here in the US and the other developed nations, those nations that are not so well off do not enjoy the same privileges of a progressive movement. In America, you see more advertisements that speak out against tobacco usage than you do promoting the product. However, in other nations, the issue of tobacco is still continuing to grow at an alarming rate. That is why I have decided to write my thesis on this topic. Being an advertising major, it makes sense that I would stick close to my area of expertise and focus on advertising, but I wanted to do a little more with this topic. One of the biggest troubles facing the business world today is the concept of ethics. Many people today believe businesses to be unethical and always on the lookout for the next big cash cow. But where exactly is the line in the sand drawn? Do you stop with a defective product? Do you stop when people become hurt or worse? That is what I would like to explore in this paper. When looking at what Big Tobacco has become, I want to focus on the ethical impact their decisions make on the world.

Access Setting

Honors Thesis-Restricted

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