Date of Defense

12-5-2018

Date of Graduation

12-2018

Department

Communication

First Advisor

Leah Omilion-Hodges

Second Advisor

Anna Popkova

Abstract

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is taught to young professionals about what exactly personal branding is and exactly why it is so important for young professionals starting careers. This workshop seeks to educate young professionals on this very important skill that could change their life and is set up in a way that no matter how much or how little they know about personal branding they will be able to use the tools and skills provided at any time during their journey of personal branding. It is also designed to be an opportunity for companies to invest in the development of their employees as well. A survey conducted by Altimeter about Social Economics found that of the employees who participated in personal brand development workshops through their employers, “27 percent (of employees) were more likely to feel optimistic about their company's future; 20 percent were more likely to stay at their company; and 40 percent were more likely to believe their company is more competitive.”(Erskine, 2016).

By the end of the workshop participants will understand what personal branding is, why it’s important for their careers, and steps they can take to aid in the creating or growth of their personal brand. It is my wish, that through this workshop, young professionals take on a pride and ownership in what they bring to the table for their future employers. They will be confident in what they can do well, and knowledgeable about what they can do better. My hope for these young people is that this workshop will guide them towards success not only in the start of their careers, but also guide them throughout their professional lives.

Access Setting

Honors Thesis-Open Access

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