Date of Defense

4-17-2020

Date of Graduation

4-2020

Department

Marketing

First Advisor

Derrick McIver

Second Advisor

Douglas Lepisto

Third Advisor

Wally Donovan

Abstract

The future of education is in the hands of innovation. Gone are the days that textbook learning and multiple choice exams are enough to create a competitive advantage in the market beyond graduation. Students need more. The purpose of this thesis was to provide a comparison between the old and new model of education. The old model includes unattended office hours, multiple choice exams, textbook learning and lectures. The new model includes co-creating, space innovation, interactive hands-on lectures, and more. Stanford University and James Madison University are two case studies analyzed in this thesis that are going even beyond the new model of education and breaking all molds that were the old model. Here at WMU we have our own innovative program that is changing the game of Western Michigan education.

This program is called Leadership and Business Strategy, run out of the newly announced Center for Principled Leadership and Business Strategy. This defies the old way of learning to include hands-on live consulting projects for paying clients that include real work and real consequences. I took a deeper dive into my experiences in both the intermediate and advanced level courses of this program, Leadership and Strategy I and II. In addition to the courses, this program brings products to life. Personally, I helped create and run a purpose-driven wine brand out of the Haworth College of Business that is now in over 100 stores in less than a year. This program is about purpose and profit, and building leaders that have their own becoming of oneself. This is what makes this report unique, it is personal case studies and experiences alongside research and external case studies. Overall an analysis of the old vs. new model of education and how WMU is a part of changing the game.

Access Setting

Honors Thesis-Restricted

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