Date of Defense
4-22-2020
Date of Graduation
11-2020
Department
Political Science
First Advisor
J. Kevin Corder
Second Advisor
Peter Wielhouwer
Third Advisor
John Clark
Abstract
How do voters react to political scandal, especially when a like-minded partisan is involved? We look to answer that question by utilizing the concept of self-monitoring. Before collecting the data, expectations were that high self-monitors would identify as an independent when exposed to the partisan political scandal. But, when presented with a non-partisan political scandal, high self-monitors would feel more comfortable identifying as their own partisanship. This study offers mixed results. We found that high self-monitors had the only meaningful differences, and low self-monitors did not display significant differences across the versions. The Republican scandal yielded the most meaningful response, with the lowest number of Republican self-identifiers. By studying how political scandal affects voters, we can draw broader conclusions about the impact of outside information on elections. Are individuals likely to sway their vote upon hearing about political scandal, or will they remain loyal to their partisanship no matter what?
Recommended Citation
Sekich, Michael, "Political Scandal and Party Identification" (2020). Honors Theses. 3362.
https://scholarworks.wmich.edu/honors_theses/3362
Access Setting
Honors Thesis-Open Access