Date of Defense

4-13-2022

Date of Graduation

4-2022

Department

Marketing

First Advisor

Karen Lancendorfer

Second Advisor

Greg Gerfen

Abstract

In Spring 2022, myself and fellow advertising seniors participated in the annual AAF National Campaign Competition to develop a five-month, fully integrated campaign for Meta Quest 2. Through media, creative strategy and primary and secondary research we produced a comprehensive campaign for our client that reached all mandatories and beyond.

As an Account Executive, I was responsible to help oversee the four other departments; Media, Strategy and Consumer Insights, Creative, and Art and Production, as well as making executive decisions alongside the other executives and team leads. We kept updated reports on where teams were at as far as progressing towards meeting their deadlines as well as hosted sessions where teams could collaborate with each other.. I worked to keep team members on track and helped where they needed it and I directly teamed up with the creative and art and production team to finalize our plansbook over the last few weeks.

Access Setting

Honors Thesis-Restricted

Download

Share

COinS