Date of Defense
5-14-1997
Department
Marketing
First Advisor
Jay D. Lindquist, Marketing
Second Advisor
Edward Mayo, Marketing
Keywords
website
Abstract
Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.
Recommended Citation
Sautter, Sarah Jo, "A Comparison of Print Advertisements to Corresponding Web Sites: Are Marketers on Target" (1997). Honors Theses. 373.
https://scholarworks.wmich.edu/honors_theses/373
Access Setting
Honors Thesis-Open Access