Date of Defense
Summer 7-17-2008
Department
Marketing
Keywords
apparel, clothing, costume
Abstract
PowerPoint presentation discussing the changes to the fashion industry and the move towards branding and marketing.
Recommended Citation
Shesky, Leah, "The New Meaning of Marketing: How Branding Changed the Fashion Industry" (2008). Honors Theses. 374.
https://scholarworks.wmich.edu/honors_theses/374
Access Setting
Honors Thesis-Open Access