Date of Defense

Spring 4-18-1996

Department

Marketing

First Advisor

Lowell Crow, Marketing

Second Advisor

Thomas Carey, Management

Third Advisor

Kelly Keglovitz, University Computing Services

Abstract

The basic goals of this project were to discover how businesses in southern Michigan are making use of this new technology and to find ways to make the web a more effective marketing tool. This was accomplished by actively "sponsoring" five businesses and donating a website to them, as well as an informal electronic survey of a few more businesses throughout Southern Michigan. Includes accompaniment of paper print-out of author's web site, an experiment in marketing via the internet by allowing business to create "storefronts" within the website.

Access Setting

Honors Thesis-Campus Only

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