Date of Defense
Lowell Crow, Marketing
Thomas Carey, Management
Kelly Keglovitz, University Computing Services
The basic goals of this project were to discover how businesses in southern Michigan are making use of this new technology and to find ways to make the web a more effective marketing tool. This was accomplished by actively "sponsoring" five businesses and donating a website to them, as well as an informal electronic survey of a few more businesses throughout Southern Michigan. Includes accompaniment of paper print-out of author's web site, an experiment in marketing via the internet by allowing business to create "storefronts" within the website.
Phillips, Brandon D., "The World Wide Web as a Marketing Tool for Small Businesses in Southern Michigan" (1996). Honors Theses. 385.
Honors Thesis-Campus Only