Date of Defense
Spring 4-2005
Department
Marketing
First Advisor
Pam Rooney, Business Information Systems
Second Advisor
JoAnn Roznowski, Marketing
Third Advisor
Jo Wiley, Business Information Systems
Abstract
The purpose of this project is to create a practical Integrated Marketing Communications campaign for the Western Michigan University Ad Club. It outlines the club's past activities and events, and suggests courses of action for the future. It also creates a unifying theme for all of the club's advertising efforts to revolve around. This thesis is meant to be progressive, in that the goals and objectives can be expanded upon and changed as needed. It serves as the framework for future generations of advertising students to build upon, to make their experience in the Ad Club rewarding.
Recommended Citation
Moore, Trevor A., "An Integrated Marketing Communications Strategy for the Western Michigan University Ad Club 2005-2006" (2005). Honors Theses. 391.
https://scholarworks.wmich.edu/honors_theses/391
Access Setting
Honors Thesis-Campus Only