Date of Defense
Pam Rooney, Business Information Systems
JoAnn Roznowski, Marketing
Jo Wiley, Business Information Systems
The purpose of this project is to create a practical Integrated Marketing Communications campaign for the Western Michigan University Ad Club. It outlines the club's past activities and events, and suggests courses of action for the future. It also creates a unifying theme for all of the club's advertising efforts to revolve around. This thesis is meant to be progressive, in that the goals and objectives can be expanded upon and changed as needed. It serves as the framework for future generations of advertising students to build upon, to make their experience in the Ad Club rewarding.
Moore, Trevor A., "An Integrated Marketing Communications Strategy for the Western Michigan University Ad Club 2005-2006" (2005). Honors Theses. 391.
Honors Thesis-Campus Only