Date of Defense

Spring 4-28-2008

Department

Marketing

First Advisor

Ann Veeck, Marketing

Abstract

The objective of this project was to develop a sustainable fundraising program for the Food Marketing Association, a Western Michigan University student organization, which would not only provide income to the organization but provide an educational experience for the students. The concept was to contact a food manufacturer or marketing group and offer the resources of the student organization to introduce and test one of their new products on WMU's campus in exchange for a donation to the organization. The following report summarizes and outlines the process followed in order to obtain this position.

Comments

Married Name: Miranda K. Martin

Access Setting

Honors Thesis-Open Access

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