Date of Defense
4-21-2025
Date of Graduation
4-2025
Department
Marketing
First Advisor
Ann Veeck
Second Advisor
Anthony Helms
Abstract
Latino students at the Haworth College of Business (HCOB) are significantly underrepresented in Registered Student Organizations (RSOs), raising concerns about inclusivity and engagement within the college’s extracurricular community. This study aims to identify the barriers preventing Latino business students from participating in RSOs, exploring factors such as cultural representation, language preferences, financial constraints, and perceived social inclusion. Using a Qualtrics survey distributed to Latino business students at Western Michigan University, this research collects qualitative and quantitative data to assess their experiences and perspectives on campus involvement.
Findings reveal that many Latino students feel disconnected from existing RSOs due to a lack of cultural inclusivity, unfamiliarity with available organizations, and concerns about balancing academics with extracurricular commitments. Additionally, financial barriers and language preferences contribute to their hesitancy to participate. By analyzing these factors, this study provides actionable recommendations for HCOB and student organizations to foster a more welcoming and supportive environment for Latino students. The results aim to guide RSO leaders and university administrators in implementing strategies that enhance diversity, engagement, and a sense of belonging within the business school community.
Recommended Citation
Cordero, Angel, "Latino Student Engagement in RSOs at HCOB" (2025). Honors Theses. 3961.
https://scholarworks.wmich.edu/honors_theses/3961
Access Setting
Honors Thesis-Open Access
Presentation