Date of Defense

6-22-2005

Department

Marketing

First Advisor

JoAnn Roznowski, Marketing

Second Advisor

Nancy Schullery, Business Information Systems

Third Advisor

John Weitzel, Marketing

Abstract

The following thesis is a compilation of four advertising campaigns designed with an emphasis on copy writing. Each campaign showcases a different product targeting a new or under-reached market. The four campaigns chose are: Cadillac, Habitat for Humanity, Michigan's Adventure, and 3M Overhead Projectors.

Access Setting

Honors Thesis-Campus Only

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