Date of Defense
JoAnn Roznowski, Marketing
Nancy Schullery, Business Information Systems
John Weitzel, Marketing
The following thesis is a compilation of four advertising campaigns designed with an emphasis on copy writing. Each campaign showcases a different product targeting a new or under-reached market. The four campaigns chose are: Cadillac, Habitat for Humanity, Michigan's Adventure, and 3M Overhead Projectors.
Blankemeier, Christine, "A Copywriting Portfolio" (2005). Honors Theses. 402.
Honors Thesis-Campus Only