Date of Defense
Spring 4-1978
Department
Marketing
Keywords
Action for Children's Television (ACT), National Association of Broadcasters (NAB), Federal Trade Commission (FTC), Federal Communications Commission (FCC)
Abstract
Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.
Recommended Citation
DeLange, Vince, "Television Advertising and Children" (1978). Honors Theses. 412.
https://scholarworks.wmich.edu/honors_theses/412
Access Setting
Honors Thesis-Open Access
Included in
Advertising and Promotion Management Commons, Child Psychology Commons, Marketing Commons