Date of Defense
Action for Children's Television (ACT), National Association of Broadcasters (NAB), Federal Trade Commission (FTC), Federal Communications Commission (FCC)
Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.
DeLange, Vince, "Television Advertising and Children" (1978). Honors Theses. 412.
Honors Thesis-Open Access