Date of Defense
Spring 4-15-2005
Department
Marketing
First Advisor
John Weitzel, Marketing
Second Advisor
JoAnn Roznowski, Marketing
Third Advisor
Pablo Pastrana-Perez, Foreign Languages
Abstract
The author presents ideas for marketing campaigns for eight companies: Sanford Major Accent Highlighters, Tiara Yachts, Bank of America SafeSend, The Field Museum's Jackie Kennedy: The White House Years exhibition, Nair, Sanfaustino Bottled Water, www.wheresgeorge.com, and, The Meals on Wheels Association of America.
Recommended Citation
Hendren, Jessica, "Copywriting Portfolio" (2005). Honors Theses. 422.
https://scholarworks.wmich.edu/honors_theses/422
Access Setting
Honors Thesis-Campus Only