Date of Defense

Spring 4-15-2005

Department

Marketing

First Advisor

John Weitzel, Marketing

Second Advisor

JoAnn Roznowski, Marketing

Third Advisor

Pablo Pastrana-Perez, Foreign Languages

Abstract

The author presents ideas for marketing campaigns for eight companies: Sanford Major Accent Highlighters, Tiara Yachts, Bank of America SafeSend, The Field Museum's Jackie Kennedy: The White House Years exhibition, Nair, Sanfaustino Bottled Water, www.wheresgeorge.com, and, The Meals on Wheels Association of America.

Access Setting

Honors Thesis-Campus Only

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