Date of Defense
JoAnn Roznowski, Marketing
Barbara Secrist, Business Information Systems
Thom Andrews, Kalamazoo Symphony Orchestra
To gain a better understanding of who is purchasing tickets for Harvey's Hideaway at Miller Auditorium, the Kalamazoo Symphony Orchestra and the marketing department at Western Michigan University executed a research study among previous ticket purchasers. This report discusses the results of that research. The survey also focused on patron satisfaction, demographics, sources of awareness of Harvey's Hideaway, and familiarity with the related program, Hidden Treasures. Respondents were primarily older, highly educated, and from a variety of household incomes. Most chose to purchase tickets based on price. It was also found that the Kalamazoo Gazette was the most effective media in creating awareness.
Hummel, Jessica, "Harvey's Hideaway: Patron Profile" (2005). Honors Theses. 425.
Honors Thesis-Campus Only