Date of Defense
Spring 4-20-2001
Department
Marketing
First Advisor
Betty Parker, Marketing
Second Advisor
Beth Hoger, Business Information Systems
Abstract
Companies around the world are looking for new strategies to become more profitable, expand, and differentiate themselves in a competitive market. When considering change and/or development, however, a multitude of factors such as relative costs and risk must be contemplated. Moreover, it is important to learn and understand how products can be marketed in culturally diverse settings and still maintain a successful position for the company.
Recommended Citation
Keramidas, Jane, "A Look at Advertising in France and Canada with an Emphasis on Kellogg's® Cereal" (2001). Honors Theses. 429.
https://scholarworks.wmich.edu/honors_theses/429
Access Setting
Honors Thesis-Campus Only