Date of Defense
Betty Parker, Marketing
Beth Hoger, Business Information Systems
Companies around the world are looking for new strategies to become more profitable, expand, and differentiate themselves in a competitive market. When considering change and/or development, however, a multitude of factors such as relative costs and risk must be contemplated. Moreover, it is important to learn and understand how products can be marketed in culturally diverse settings and still maintain a successful position for the company.
Keramidas, Jane, "A Look at Advertising in France and Canada with an Emphasis on Kellogg's® Cereal" (2001). Honors Theses. 429.
Honors Thesis-Campus Only