Date of Defense

Spring 4-20-2001



First Advisor

Betty Parker, Marketing

Second Advisor

Beth Hoger, Business Information Systems


Companies around the world are looking for new strategies to become more profitable, expand, and differentiate themselves in a competitive market. When considering change and/or development, however, a multitude of factors such as relative costs and risk must be contemplated. Moreover, it is important to learn and understand how products can be marketed in culturally diverse settings and still maintain a successful position for the company.

Access Setting

Honors Thesis-Campus Only