Date of Defense
Spring 4-12-1984
Department
Family and Consumer Sciences
First Advisor
Lawrence A. Williams, Consumer Resources and Technology
Abstract
Trade publications are mailed out and delivered to a designated business or person. What happens to these publications once they arrive? The purpose of this study is to survey the subscribers of Grocers' Spotlight about the in-house distribution of the publication. The conclusions of the study included are examined.
Recommended Citation
Luchies, Ellis J., "A Readership Study of Trade Publications in the Food Industry" (1984). Honors Theses. 431.
https://scholarworks.wmich.edu/honors_theses/431
Access Setting
Honors Thesis-Campus Only
COinS