Date of Defense
Family and Consumer Sciences
Lawrence A. Williams, Consumer Resources and Technology
Trade publications are mailed out and delivered to a designated business or person. What happens to these publications once they arrive? The purpose of this study is to survey the subscribers of Grocers' Spotlight about the in-house distribution of the publication. The conclusions of the study included are examined.
Luchies, Ellis J., "A Readership Study of Trade Publications in the Food Industry" (1984). Honors Theses. 431.
Honors Thesis-Campus Only