Date of Defense





The airline industry is a unique one: not only must firms compete with one another, but with other forms of transportation. While other transportation forms can entertain alternative fuels, there is no light at the end of the fossil fuels tunnel for airlines. Fuel prices have risen uncontrollably, economic recession has decreased money spent on the airline industry, and three of six legacy carriers have entered bankruptcy. Even while some carriers have gone out of business or restructured under chapter 11, Southwest has managed to make a profit for thirty three years in a row. Using American Airlines and Southwest as examples, one must question which structure and management style proves to be more successful.

Access Setting

Honors Thesis-Campus Only