Date of Defense
11-28-2007
Department
Communication
First Advisor
Dr. Chad Edwards
Second Advisor
Dr. Autumn Edwards
Third Advisor
Dr. Sandra Borden
Abstract
The purpose of this study was to experimentally test the influence of humorous positive computer-mediated word-of-mouth communication (WOM) on students' affective learning and state motivation to learn. It was hypothesized that students who received humorous positive computer-mediated WOM about an instructor would report greater levels of affective learning and state motivation to learn than students who received no information or positive information. All hypotheses were supported. Results are discussed in light of the use of online rating systems of professors and courses.
Recommended Citation
Bresnahan, Krystal, "The Influence of Humorous Positive Computer-Mediated Word-of-Mouth Communication on Student Motivation and Affective Learning" (2007). Honors Theses. 781.
https://scholarworks.wmich.edu/honors_theses/781
Access Setting
Honors Thesis-Campus Only