An Analysis of the Public Relations Practices Surrounding Dow Corning's Decision to File for Bankruptcy

Author

Anna Gulvas, Western Michigan University

Date of Defense

4-19-1996

Department

Communication

First Advisor

Dr. George Robeck

Second Advisor

Dr. Thomas Sill

Third Advisor

John Ruane

Abstract

The purpose of this paper is to analyze the crisis communication practices that Dow Corning Corporation used to communicate its filing for bankruptcy to the employees; and to determine if the company's practices match those recommended by public relations experts. Specifically, the company's four main internal communications objectives will be examined to determine if, and to what extent, they were accomplished.

Recommended Citation

Gulvas, Anna, "An Analysis of the Public Relations Practices Surrounding Dow Corning's Decision to File for Bankruptcy" (1996). Honors Theses. 791.
https://scholarworks.wmich.edu/honors_theses/791

Access Setting

Honors Thesis-Campus Only