This article reviews the role of the social worker, Neil Brock (played by George C. Scott) in the TV series, East Side/West Side which aired in 1963/64. The series is placed within the context of the social, political, economic environment of the 1960s. The analysis includes how Brock's character was developed, the role played by NASW, responses to the series by TV critics and social workers, and the role of television in portraying a profession.

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