This study of 255 minority students enrolled in Graduate Schools of Social Work examined factors which influenced them to decide to attend these schools. The most frequently mentioned reasons were the curriculum and location of the school followed by prestige, financial incentives, emphasis on minority concerns and influence of significant others. Those schools which attracted greater numbers of minorities tended to attract them on the basis of curriculum, emphasis on minority concerns and not requiring entrance examinations. Formal recruitment activities were not seen as particularly effective.

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