Date of Award


Degree Name

Master of Arts



First Advisor

Dr. Kim White

Second Advisor

Dr. James A. Gilchrist

Third Advisor

Dr. Steven C. Rhodes

Fourth Advisor

Dr. Shirley A. Van Hoeven

Access Setting

Masters Thesis-Open Access


In this study, the differences in language between an historical and new organizational mission statement were examined. The critical interpretive perspective was utilized; grounded theory was the method used to analyze changes in values and organizational identity.

The findings from this study indicated that the changed mission statement was different from the historical mission statement in three ways: in values and identity, in structure, and in use of voice. The findings were discussed and implications for organizational members considered.

Included in

Communication Commons